Randall Abrahams is a South African radio and television personality and an independent consultant to the digital and PR industry.
Quick Profile of Randall Abrahams
Birth Name: Randall Abrahams
Date of Birth: 26 July 1969
Age: 52 years old
Place of Birth: Cape Town, Western Cape
Nationality: South African
Education: Harold Cressy High School, University of Cape Town
Born in Cape Town, Randall attended Harold Cressy High School. He attended the University of Cape Town from 1988 to 1992, graduating with a Bachelor of Arts (Hons).
He launched his career in broadcast radio in the Mother City when he joined Good Hope FM in 1992 as a programming assistant, and went on to be station manager from 1994 to 1997. He left Good Hope and moved to Johannesburg where he helped establish the youth radio station, YFM, taking up the position of Station Manager, where he remained until 2002.
During his time at YFM Randall was also the Deputy Chairperson of the National Association of Broadcasters (NAB), the industry body responsible for promoting the aims of the broadcasting sector, from 2000 to 2001. From 2001 to 2003 he was Chairperson of the NAB.
Randall was also a judge of the World Idols television competition in 2003, in which Idols SA season 1 winner Heinz Winckler finished in fourth place.
From 2002 to 2006 he was the General Manager of Commercial Radio at the SABC, responsible for the success of 5fm, Metro FM and Good Hope FM.
Since leaving the SABC he has been an independent consultant to the digital and PR industry, while continuing his television duties.
He has also worked as a freelance journalist, contributing to such publications as Financial Mail, Tribute, Y Mag, Advantage and Blink.
He has also been the owner/managing partner of the PR firm Total Exposure (who handle the publicity for SA’s Got Talent), of the events company Mushroom Productions and the multimedia marketing company RAMM.
Randall was also one of the judges of the SABC2 reality competition SA’s Got Talent, based on the British “Got Talent” format, during seasons 1 and 2 in the years 2009 and 2010 respectively.
He was CEO of the MTN SAMAs in 2011 and 2012. He joined Universal Music in June 2012 as the Managing Director.